It is essentially how a website communicates with its users, explaining what it does, how it works, and why it benefits the user. It can also refer to how colours and images are used together in a design to help users better understand what they are looking at and what actions they can take next. User Interface Design: The user interface (UI) design describes how graphics are used in a design to create an organised layout for the user to interact with. The most common type of typography used today is Helvetica, which has a clean and simple appearance. It's also used to describe how text is organised into columns and paragraphs. ![]() Typography: Typography refers to the style, size, and appearance of text used in a design. ![]() Images with higher resolution will appear clearer and more detailed. Although images with lower resolution can be seen, they are often blurry and distorted. The minimum resolution for viewing images on a computer is 72 pixels per inch (PPI). Resolution: Resolution refers to the quality of the image on the screen. This is one of the most common image file formats on the internet and has a maximum image size of 8 bits per channel at 256 colours. Also used as shorthand for pixel density when describing mobile devices. PPI: Pixels per inch - Used to describe screen resolution with reference to paper print design (e.g., 72 PPI). Mood board: A collection of inspirational images or graphics that help define the visual style and tone of a piece of digital media. While not suitable for print design, JPEG is commonly used for photographs due to its ability to compress large images without degrading their visual quality too much. ![]() JPEG: JPG - A file type that supports 24-bit colour, with 8 bits allocated to each of the red, green, and blue channels. Infographic: Information presented in an easy-to-digest (and often visually appealing) format. Hex code: A six-character hexadecimal number that represents the red, green, and blue values for a particular colour. CMYK colours are translated into RGB values for display on web pages and other electronic media. Visual communication glossary of useful termsīefore we go further into the graphic design role, here is a quick glossary of terms you may encounter when investigating graphics design courses or discussing graphic design:ĬMYK: A colour model used in printing. Some graphic designers create layouts and advertising campaigns for websites while others design logos and branding for businesses. ![]() Historically, graphic designers worked primarily in print media, but in today's digital world, the field can be very broad. As part of the creative team, they collaborate with artists, copywriters, and marketing managers to develop visual solutions that effectively promote a product or service. They create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, and captivate consumers. Graphic designers use their knowledge of design, colour, and typography to visually communicate a message or present a product. This guide provides an overview of the field and shows you how to break into the industry. If you want to design brands, websites, packaging, print ads, and create illustrations, animations, and interactive media-using both traditional and digital techniques-a career as a graphic designer might be right for you. You combine art and technology to produce effective brand imagery and other graphics that communicate the ideas of a product, service, or organisation. A graphic designer is someone who uses this set of skills to design or create messages and visuals that are used in websites, marketing campaigns, advertising, product packaging, and signage.Īs a graphic designer you will create visual concepts, using a variety of techniques to convey messages or create aesthetic effects. Graphic design is the art and process of visual communication and problem-solving through the use of images, typography, and colour.
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